Introduction
So you have a logo, but your business isn’t getting the traction you thought it would. Maybe you’re gaining traction, but it’s not the target customer base you wanted. An incomplete branding strategy could cause both problems. Planning is excellent, but the tactics that you utilize to execute the plan can make or break your brand’s equity.
The biggest misconception with the term “branding” is that people assume logos. Branding is more than a logo and a cool slogan; it’s about creating experiences that people remember. We’ve created five tips that will improve your branding efforts on a budget.
1. Find Your Voice
First, use the popularity of Social Media to maximize your brand’s impact. Social media has changed the landscape of how businesses can communicate with existing and potential customers. Social media is a two-way conversation between brands and customers that expands your digital imprint with customers while improving brand recognition and loyalty.
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others – Ambassador
Creating social media platforms is free and is a great way to increase brand awareness. Social Media platforms such as Facebook and Instagram can be used to target your ideal customers with free and sponsored content. When creating each platform, make a conscious effort to stay on brand. If your brand has a playful persona, make sure that persona is consistent.
