Introduction
When we talk about email marketing, our minds immediately go to those annoying emails we get from various companies that may not interest you. Often half of those emails are deleted, and half goes to the spam folder. This is why businesses overlook email as a marketing channel in the beginning.
But what we often forget is a lot of emails are from companies we like and the services we use and interact with every day. Often overlooked as a Marketing channel compared to social media or paid ads, email marketing still has the highest ROI.
Today, we will discuss why email marketing is still relevant and the benefits of implementing an email marketing strategy.
What is Email Marketing?
Email marketing is a form of digital marketing through which you can advertise all your products or services. This form of marketing is great because you can build a robust database of customers. Someone that opts into your email list is a hot lead, so the cost per conversion is lower than a paid ad or social media post.
These offers do not have to be strictly new products or services; they can be various promotions, discounts, and news about your company. When you gain your customers’ trust, they will start purchasing your other products when promoting them through email. There are many ways you can gather email addresses from visitors on your site who want to buy your products, but here are some of our favorites:
Popup forms
You can make some popup forms in which you ask your customers to provide their email address to be updated on news about your organization. It is best to make your popup forms appear when the customer wants to exit your website. A great way to entice visitors to opt-in to your list is to offer a freebie.
If you have a service-based business, you can offer free shipping on the first order or a certain percentage off of they order.
Pro-tip: Add a double opt-in to your sign-up form to ensure that your emails do not go to spam
Funnels
Once someone opts-in into your email list, they should be entered into a sales funnel. Funnels are a series of emails that a subscriber receives to entice them to purchase your products or book a service. A sales funnel can be as long or short as you want, but we recommend at least three emails in the sequence. Clickfunnels is an excellent platform to set up your nurturing series; other email marketing providers also provide sales funnels.
Why Is Email Marketing Important?
Email Marketing is far from extinct, as you can tell from the number of emails you receive every day from different companies. But the question is, why exactly is it important?
The answer to that question is conversions. When you omit email marketing from your business strategy, you leave a lot of money on the table.
Imagine if a customer wanted to buy a product from your site, put it in the cart, and eventually forgot and left the website. If you haven’t set up a popup form or a funnel before the checkout, you can’t know who that customer is. That information would allow you to retarget them by sending abandoned cart automation after a certain period.
When you send them an email, you can remind them of your products, but you can also give them a discount or some benefits to get them back and buy the product. Many companies provide discount codes for customers to use on their website.
Benefits of Email Marketing
Email marketing can provide many benefits to your business. We have selected the best ones, and they include:
Low Cost
“For every $1 you spend on email marketing, you can expect an average return of $42”- DMA, 2019.
Investing in email marketing can improve your bottom line and still produce the highest ROI compared to other marketing channels. Email marketing doesn’t have to change algorithms much like social media, making this channel more effective in getting your messaging to your audience.
If creativity isn’t one of your strengths, there are tons of platforms that design email templates for little to no cost. With a template, all you need to do is replace the generic information with your content.
Some of our favorite email marketing platforms are MailChimp, ConvertKit, Constant Contact, Klaviyo, and Hubspot.
Engaging with the audience
Your customers are the most valuable part of your business. Without email marketing, you are missing out on an opportunity to connect with your customers. To build a strong brand, you have to gain the trust of customers. Email marketing offers you an avenue to build brand awareness and sell products at the same time
Collecting Feedback
If you want to build brand equity, it is essential to have a good customer experience. One of the best ways to gain insight into your business from an objective party is email marketing.
You can send your customers a feedback survey; they can express all their likes and dislikes about your business. That way, your audience will build your brand, and you will become one big community.
You can always leave such credentials on your site, but it is much better to ask the people who signed up for more communication from you and who love your brand. This way, you will get more honest answers and meanings to both you and your customers.
Conclusion
We’ve established that email marketing is not irrelevant. We encourage you to take a look at your current marketing strategy and your operating cost. If email marketing can lower your cost, why not give it a take.
You will see a significant improvement when you add email to your marketing strategy. If you need help coming up with a solid email marketing strategy, creating sale funnels, or implementing a campaign, visit lewismktg.com. We are here to tell your brand’s story the right way.
