Marko Tintor, Author at Lewis Marketing https://lewismktg.com/author/marko/ Full-Service Digital Marketing Agency | Lewis Marketing Mon, 25 Jan 2021 00:48:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.6 https://lewismktg.com/wp-content/uploads/2021/01/cropped-Lewis-Marketing-2.0-Branding-04-32x32.png Marko Tintor, Author at Lewis Marketing https://lewismktg.com/author/marko/ 32 32 Does Email Marketing Work? https://lewismktg.com/does-email-marketing-work/ https://lewismktg.com/does-email-marketing-work/#respond Sun, 24 Jan 2021 05:00:50 +0000 https://lewismktg.com/?p=8775 When we talk about email marketing, our minds immediately go to those annoying emails we get from various companies that may not interest you. Often half of those emails are deleted, and half goes to the spam folder. This is why businesses overlook email as a marketing channel in the beginning.

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Introduction

When we talk about email marketing, our minds immediately go to those annoying emails we get from various companies that may not interest you. Often half of those emails are deleted, and half goes to the spam folder. This is why businesses overlook email as a marketing channel in the beginning.

 

But what we often forget is a lot of emails are from companies we like and the services we use and interact with every day. Often overlooked as a Marketing channel compared to social media or paid ads, email marketing still has the highest ROI.

 

Today, we will discuss why email marketing is still relevant and the benefits of implementing an email marketing strategy.

 

What is Email Marketing?

Email marketing is a form of digital marketing through which you can advertise all your products or services. This form of marketing is great because you can build a robust database of customers. Someone that opts into your email list is a hot lead, so the cost per conversion is lower than a paid ad or social media post.

 

These offers do not have to be strictly new products or services; they can be various promotions, discounts, and news about your company. When you gain your customers’ trust, they will start purchasing your other products when promoting them through email. There are many ways you can gather email addresses from visitors on your site who want to buy your products, but here are some of our favorites:

 

Popup forms

You can make some popup forms in which you ask your customers to provide their email address to be updated on news about your organization. It is best to make your popup forms appear when the customer wants to exit your website. A great way to entice visitors to opt-in to your list is to offer a freebie.

 

If you have a service-based business, you can offer free shipping on the first order or a certain percentage off of they order.

Pro-tip: Add a double opt-in to your sign-up form to ensure that your emails do not go to spam

 

Funnels 

Once someone opts-in into your email list, they should be entered into a sales funnel. Funnels are a series of emails that a subscriber receives to entice them to purchase your products or book a service. A sales funnel can be as long or short as you want, but we recommend at least three emails in the sequence. Clickfunnels is an excellent platform to set up your nurturing series; other email marketing providers also provide sales funnels.

 

Why Is Email Marketing Important?

Email Marketing is far from extinct, as you can tell from the number of emails you receive every day from different companies. But the question is, why exactly is it important?

 

The answer to that question is conversions. When you omit email marketing from your business strategy, you leave a lot of money on the table.

 

Imagine if a customer wanted to buy a product from your site, put it in the cart, and eventually forgot and left the website. If you haven’t set up a popup form or a funnel before the checkout, you can’t know who that customer is. That information would allow you to retarget them by sending abandoned cart automation after a certain period.

 

When you send them an email, you can remind them of your products, but you can also give them a discount or some benefits to get them back and buy the product. Many companies provide discount codes for customers to use on their website.

Benefits of Email Marketing

Email marketing can provide many benefits to your business. We have selected the best ones, and they include:

Low Cost

“For every $1 you spend on email marketing, you can expect an average return of $42”- DMA, 2019.

Investing in email marketing can improve your bottom line and still produce the highest ROI compared to other marketing channels. Email marketing doesn’t have to change algorithms much like social media, making this channel more effective in getting your messaging to your audience.

 

If creativity isn’t one of your strengths, there are tons of platforms that design email templates for little to no cost. With a template, all you need to do is replace the generic information with your content.

Some of our favorite email marketing platforms are MailChimp, ConvertKit, Constant Contact, Klaviyo, and Hubspot.

 

Engaging with the audience

Your customers are the most valuable part of your business. Without email marketing, you are missing out on an opportunity to connect with your customers. To build a strong brand, you have to gain the trust of customers. Email marketing offers you an avenue to build brand awareness and sell products at the same time

 

Collecting Feedback

If you want to build brand equity, it is essential to have a good customer experience. One of the best ways to gain insight into your business from an objective party is email marketing.

 

You can send your customers a feedback survey; they can express all their likes and dislikes about your business. That way, your audience will build your brand, and you will become one big community.

 

You can always leave such credentials on your site, but it is much better to ask the people who signed up for more communication from you and who love your brand. This way, you will get more honest answers and meanings to both you and your customers.

 

Conclusion

We’ve established that email marketing is not irrelevant. We encourage you to take a look at your current marketing strategy and your operating cost. If email marketing can lower your cost, why not give it a take.

 

You will see a significant improvement when you add email to your marketing strategy. If you need help coming up with a solid email marketing strategy, creating sale funnels, or implementing a campaign, visit lewismktg.com. We are here to tell your brand’s story the right way.

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]]> https://lewismktg.com/does-email-marketing-work/feed/ 0 How to Increase Brand Awareness https://lewismktg.com/how-to-increase-brand-awareness/ https://lewismktg.com/how-to-increase-brand-awareness/#respond Fri, 08 Jan 2021 00:48:44 +0000 https://lewismktg.com/?p=8885 Branding your business can either be exciting or a headache? Do you already have an established brand, but your ideal customers don't recognize it? If you answered yes, you're in the right place. Once

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Introduction

Branding your business can either be exciting or a headache? Do you already have an established brand, but your ideal customers don’t recognize it? If you answered yes, you’re in the right place.

Once you’ve done all the fun, creative aspects of branding like picking the colors and designing a logo, you may hit your first roadblock. This article will provide you with some tips to increase your brand awareness.

 

Create a Brand Identity

An excellent way to increase brand awareness is by creating a brand identity. It doesn’t have to be anything special, but it should be the go-to guide for your business.

Aside from your logo, your brand identity includes the tone of voice, mantra, and overall aesthetics. To create a memorable brand, it has to resonate with your target audience. This can be a challenge in your business’s beginning stages because you may not know what your target market is or who your ideal customer.

Before you bring your business to market, it is essential to research your ideal customer and what they are attracted to. Once the market research is complete, it will make it easier to build a strong brand identity.

You also have to make sure that your differentiation point is clearly defined because you don’t want any confusion with your competitors.

 

Improve SEO in your Copy Writing

Search Engine Optimization is generally one of the best ways to draw traffic to your site, thus increasing your brand’s awareness—about 70% of people who search for something on google click on the first five sites offered.

If you are in those top 5, many people will likely visit your site, get to know your content and brand.

That is why SEO optimization is essential, and you can improve it in the following ways:

Keywords – insert relevant keywords regarding your niche and topic.

Links – use inbound and outbound links in your articles.

Guest blog posts – create guest blog posts for other websites with your link.

Use alt tags – when you insert media to your site, make sure you specify them with the alt tags so that different search engines could locate your page.

Search engines are susceptible to these things, so you will improve your ranking if you improve your SEO strategy.

 

Giveaways

When they know nothing about a brand, people often do not want to buy their products or services because they are not sure of the quality. You are probably wondering how they will even know what the quality is when they will not buy?

Do a promotional giveaway of your products so your customers will have a chance to test out your products and services before they commit. Freebies are a great marketing strategy because you can retarget these particular people later.

Aside from that, you’ll be building your brand awareness. If your products are as good as advertised, those who received a freebie may recommend your items to friends and family. This is marketing you don’t have to pay for.

Consider adding a lead magnet to your website that offers your giveaway. Or do a Social media contest that allows you to grow your following and still give a freebie.

 

Partner with Other Brands

Like you, many other brands also want to raise their brand awareness. One thing you could do to benefit both sides is to team up.

It’s also an excellent way for the audience to gain the trust of both parties. If your target audience trusts you, they will believe that the brand that works with you is of the same quality and vice versa.

Carefully choose the brand you will be partnering with. Before the partner begins, make sure you check the reputation of that brand. It is essential the partnership is mutually beneficial to all parties involved.

 

 

Run Ads

To reach a larger portion of your target audience is advertising. You have many options here, depending on whether you want to pay or advertise for free.

 

Paid advertisements

If you decided on paid ads, we recommended using Google Ads, Facebook, or    Instagram.

Facebook and Instagram ads, you can easily launch ads on both social networks at once. To do this, you will need an ad account, which you can make at Facebook Ads Manager.

There you will have an additional guide on how to set up your ads and make them visible on Facebook and Instagram. You can customize everything, from the audience you’re targeting to the ad itself.

Another excellent option for paid ads is social media Influencers. Today influencers are trendy and have great power on the internet.

To find the best influencer for your marketing, you can use websites like influence.io, Upfluence, hypeauditor, and more.

 

Free advertisements

If you are on a limited budget or do not want to invest in ads, we recommend Quora. Quora is a free website where people post questions and answers on various topics.

To best utilize this platform, you should research relevant keywords or hashtags about your topic and niche.

When you find these questions, try to solve them by giving answers that will benefit the reader. Don’t just link your website, but first answer the questions and make some suggestions, and then link your website if they want to learn more about it.

 

Conclusion

Brand awareness is critical for your brand to become popular and for you to increase your revenue. Implementing some or all of the tips we discussed today will get your brand on track. If branding is new to you or none of your ideas are working, contact us today. We can help you tell your story in a way the resonates with your ideal customer.

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]]> https://lewismktg.com/how-to-increase-brand-awareness/feed/ 0 Types of Digital Marketing https://lewismktg.com/types-of-digital-marketing/ https://lewismktg.com/types-of-digital-marketing/#respond Mon, 04 Jan 2021 02:34:03 +0000 https://lewismktg.com/?p=8022 Marketing has advanced over the years, and digital marketing has emerged as a focal point of most marketing budgets. Remember when you had to pass out flyers around town to promote something?

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Introduction

Marketing has advanced over the years, and digital marketing has emerged as a focal point of most marketing budgets. Remember when you had to pass out flyers around town to promote something? We’ve moved past that era, and now digital marketing plays an essential role in getting your message out to your target audience.

The internet continues to be crucial in the marketing space, and in this article, we will explain the different types of digital marketing you can use to take your business to the next level.

Before we explore the types of digital marketing, it would be helpful to learn what it is.

 

 

What is Digital Marketing?

Digital marketing utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

Today, digital marketing has a special connection with its customers through various software that tracks precisely what certain people are interested in.

The content itself can vary based on the individual or company, which makes the industry unique.

Let’s look at the different types of digital marketing. Digital marketing utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

 

Today, digital marketing has a special connection with its customers through various software that tracks precisely what certain people are interested in.

The content itself can vary based on the individual or company, which makes the industry unique.

Let’s look at the different types of digital marketing.

 

Affiliate Marketing

Affiliate Marketing is performance-based marketing used to recommend products or services
from a different business. You are probably asking how do you make money from that?

It’s very simple when you recommend a product or service and the customer purchases that product using the link you provided, you receive a commission.

There are thousands of affiliate programs you can sign up for to recommend their products. The most famous are Amazon and Clickbank.

Here is a quick summary of how affiliate marketing works:

 

Sign up

The first thing you should do is sign up for an affiliate program. You have many choices, and every program has different commissions regarding the product you’re trying to sell.

 

Choose a product/service

If your affiliate program has many services and products, choose the right one for you.

 

Get the link

The affiliate program will provide you with your unique link, which you will use for advertisement.

 

Share your link

There are many ways in which you can advertise the affiliate link. You can write a blog and tell people why that product is right, run Facebook ads, share on social media, etc.

 

Get Paid

The last and best part of it all is to get paid whenever someone clicks on your link and buys the product you’re advertising.

Most affiliate programs are free, but you also have some that are paid. Make sure you always read the terms of conditions before you decide to proceed with an affiliate program. This is important because it details your percentage of commission you’ll earn.

It is important to note that you have no obligation to this product; you are just advertising it. Your only job is to bring the customer to the site and buy the product; everything else is up to your affiliated company.

 

Content Marketing

Content marketing is mainly about writing and engaging with the audience. By the time you get so

me traffic to your blogs, people will start to trust you and buy what you recommend.

The process when you recommend something on your blog site by describing the product in detail and convincing people that it is a product for them is called content marketing.

Many people love writing and think that it is only necessary for the content they write to be good for advertising. But when they do, they soon realize that it’s not the only thing that matters. It is crucial that the content is of high quality, but other things can also help the blog’s success. Here are some of the essential things in content marketing:

Benefit

You can’t just write a pretty post without any value to the public. The writing must provide the right information and a bit of research. When you are creating content, you should also think about adding value to your ideal customer. How will your content set you apart from your competitors?

SEO

Search Engine Optimization helps you better rank on different search engines like google, bing, and yahoo.

Pictures

Are much more engaging to the viewers when you have a visual presentation of your writing.

Speed

When your site is loading too long, people tend to give up on it. Many factors are happening, but the most common issue is the pictures’ size. You can solve this by resizing and compressing the images you want to publish on your site. The smaller the image size, the faster your site will be.

 

Social Media Marketing

Social media marketing is one of the most popular channels amongst young influencers, startups, and corporations. Since social networks are flooded with audiences today, this type of marketing can reach great heights.

You can gain popularity on social media in various ways, including displaying your work and success.

Once you build trust on social media, you can start leveraging your brand through advertising and communicating with your target market.

It’s always a good idea to do market research before you start doing an advertising campaign on any social media platform. The goal is to maximize your ad spend to get the best results possible.

It’s always better to build an audience over a more extended period and gain your followers’ trust when doing social media marketing.

 

Search Engine Marketing

Search engine marketing is very similar to SEO, but it is paid. Through this form of marketing, you pay for placement on different search engines. For example, have you ever googled something, and the first few results have an ad tag, that is, Search Engine Marketing?

This is a bit more demanding because you still have to have already earned money to pay for advertisements. Many people in business invest money in this type of marketing because it is the most effective.

Many people google every day, and just one good and useful advertisement can lead to clicks and purchases.

This is how large companies advertise their services and bring new customers to their site.

 

Conclusion

As Digital Marketing continues to grow, so does the number of solutions for your business. Each business requires a unique set of digital solutions. Social media may work for your business, but affiliate marketing may not.

We know you’ll make an excellent choice to get your business to the next level. If you need help with any digital marketing services, make sure you contact us at Lewis Marketing.

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