Branding Archives - Lewis Marketing https://lewismktg.com/category/all/branding/ Full-Service Digital Marketing Agency | Lewis Marketing Fri, 30 Apr 2021 23:00:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.6 https://lewismktg.com/wp-content/uploads/2021/01/cropped-Lewis-Marketing-2.0-Branding-04-32x32.png Branding Archives - Lewis Marketing https://lewismktg.com/category/all/branding/ 32 32 Social Media for Small Business https://lewismktg.com/social-media-for-small-business/ https://lewismktg.com/social-media-for-small-business/#respond Fri, 30 Apr 2021 22:24:59 +0000 https://lewismktg.com/?p=10502 Social Media may not be the first thing on your mind if you wear multiple hats in your company. Business operations that keep the lights on are always the number one priority—leaving little to no time for social media marketing.

The post Social Media for Small Business appeared first on Lewis Marketing.

]]>

Introduction

Social Media may not be the first thing on your mind if you wear multiple hats in your company. Business operations that keep the lights on are always the number one priority—leaving little to no time for social media marketing.

Studies have shown that social media users regularly interact with companies via social media. If a customer can’t get through to tech support, they’ll voice their opinion online.

Social media gets a faster response than waiting in a phone queue for the next available representative when you are frustrated with a company.

You could kill two birds with one stone if you created a couple of social media platforms. This article will provide several suggestions on how to leverage social media for your small business.

1. Find Your People

Social Media may not be the first thing on your mind if you wear multiple hats in your company. Business operations that keep the lights on are always the number one priority—leaving little to no time for social media marketing.

Studies have shown that social media users regularly interact with companies via social media. If a customer can’t get through to tech support, they’ll voice their opinion online.

Social media gets a faster response than waiting in a phone queue for the next available representative when you are frustrated with a company.

You could kill two birds with one stone if you created a couple of social media platforms. This article will provide several suggestions on how to leverage social media for your small business.

2. Identify your Customer Journey

For most companies, the ideal customer journey is to reach the intended goal of sales, leads, or driving engagement in one or two steps. Unfortunately, most companies’ customer base is more complex.

 

Studies have shown that 92 percent of consumers abandon a company’s website without purchasing on their initial visit. Although this seems problematic, this valuable data can be insightful for identifying your customer’s behaviors.

The ideal customer you created for your online persona can now help you build out a Customer Journey. You know this person’s likes and dislikes, which means your website should be able to keep their attention and reach the desired goal.

Suppose you don’t see the results you wanted. In that case, reporting platforms like google analytics can help define the steps in the funnel that your customer goes through.

3. Track Your People

Having difficulty getting the results you want, likely, you don’t have enough data. Tracking and measuring the effectiveness of your social media content is critical to building brand equity.

Without data, you’re just throwing things out, hoping that something will stick. Google Analytics is a free tool that can track every page on your website. It also allows you to create custom metrics for each social media campaign you run.

Once you create a Google Analytics account, Google provides you with step-by-step instructions on adding tracking code to your website.

This information provides insight into how successful a sales promotion is going or if your readership has increased for a particular blog post.

The more you can track and measure, the more you know about who is interacting with your brand. Tracking also gives an insight into which areas of your business are working well and which areas need improvement.

Over time this information can be used if you want to leverage your brand for B2B marketing.

4. Plan Ahead

Now that you have the hard stuff out of the way, it’s time to create content. I’m also glad you’re still reading; this shows your serious about getting this social media thing right for your business.

Creating content may seem like a tall task if you don’t have a creative background, or so you may think. Making your post look pretty is just half the battle. As an industry expert, you have a plethora of knowledge to offer your followers.

Your online persona is an extension of your brand; you want the content to match that. If your company’s ideal customer is a millennial in health and wellness, your content should show that.

 The rule of thumb before you start posting on social media is to have a plan. 

Create a social media calendar that is two weeks ahead. If you wear multiple hats in your organization, set aside a couple of hours one day of the week to come up with your content. Once you’ve knocked out the schedule, you can go back today to day operational tasks.

Everyone involved with the social media portion of the business must know what’s on the content calendar.

There will be times when social media will take the back seat to more pressing issues, and that’s okay. The goal is to implement a system that will make your job easier and still build your digital presence.

5. Optimize

material will be a hit, and that’s fine. The goal is to optimize through testing your campaign strategies to see what works for your business.

Set a timeframe that you want to test your campaign strategy, then compare and contrast the results to see which posts are performing the best.  

If you decide to run paid ads, you can set up the A/B Test. Which will give you insight on which one of your ads or sponsored posts performed the best?

Pro Tip:

  1. Create 2 Ads sets for your A/B Test, run the campaign for a month and see which ad does the best.
  2. Replace the underperforming ad with one from the second set of ads and rerun the campaign.
  3. Once you have the result from that campaign, replace the underperforming ad with the last image and rerun the campaign for one more month. 

Conclusion

As a small business, social media is not at the top of the priority list. That doesn’t mean it can’t be an extension of your brand that increases your awareness in the marketplace.

Social media shouldn’t be something that you need to stress over; it can be one of the areas of your personable business.

Digital Marketing will continue to grow, and your business doesn’t want to be last to the party. So, find your people, identify your customer journey, track your people, plan, and optimize.

At this point, you have nothing to lose by creating a couple of social media accounts for your business. If social media still isn’t for you consider hiring a professional within your budget to manage your pages.

Lewis Marketing offers an array of social media package for companies of all sizes. 

The post Social Media for Small Business appeared first on Lewis Marketing.

]]>
https://lewismktg.com/social-media-for-small-business/feed/ 0
How to Increase Brand Awareness https://lewismktg.com/how-to-increase-brand-awareness/ https://lewismktg.com/how-to-increase-brand-awareness/#respond Fri, 08 Jan 2021 00:48:44 +0000 https://lewismktg.com/?p=8885 Branding your business can either be exciting or a headache? Do you already have an established brand, but your ideal customers don't recognize it? If you answered yes, you're in the right place. Once

The post How to Increase Brand Awareness appeared first on Lewis Marketing.

]]>

 

Introduction

Branding your business can either be exciting or a headache? Do you already have an established brand, but your ideal customers don’t recognize it? If you answered yes, you’re in the right place.

Once you’ve done all the fun, creative aspects of branding like picking the colors and designing a logo, you may hit your first roadblock. This article will provide you with some tips to increase your brand awareness.

 

Create a Brand Identity

An excellent way to increase brand awareness is by creating a brand identity. It doesn’t have to be anything special, but it should be the go-to guide for your business.

Aside from your logo, your brand identity includes the tone of voice, mantra, and overall aesthetics. To create a memorable brand, it has to resonate with your target audience. This can be a challenge in your business’s beginning stages because you may not know what your target market is or who your ideal customer.

Before you bring your business to market, it is essential to research your ideal customer and what they are attracted to. Once the market research is complete, it will make it easier to build a strong brand identity.

You also have to make sure that your differentiation point is clearly defined because you don’t want any confusion with your competitors.

 

Improve SEO in your Copy Writing

Search Engine Optimization is generally one of the best ways to draw traffic to your site, thus increasing your brand’s awareness—about 70% of people who search for something on google click on the first five sites offered.

If you are in those top 5, many people will likely visit your site, get to know your content and brand.

That is why SEO optimization is essential, and you can improve it in the following ways:

Keywords – insert relevant keywords regarding your niche and topic.

Links – use inbound and outbound links in your articles.

Guest blog posts – create guest blog posts for other websites with your link.

Use alt tags – when you insert media to your site, make sure you specify them with the alt tags so that different search engines could locate your page.

Search engines are susceptible to these things, so you will improve your ranking if you improve your SEO strategy.

 

Giveaways

When they know nothing about a brand, people often do not want to buy their products or services because they are not sure of the quality. You are probably wondering how they will even know what the quality is when they will not buy?

Do a promotional giveaway of your products so your customers will have a chance to test out your products and services before they commit. Freebies are a great marketing strategy because you can retarget these particular people later.

Aside from that, you’ll be building your brand awareness. If your products are as good as advertised, those who received a freebie may recommend your items to friends and family. This is marketing you don’t have to pay for.

Consider adding a lead magnet to your website that offers your giveaway. Or do a Social media contest that allows you to grow your following and still give a freebie.

 

Partner with Other Brands

Like you, many other brands also want to raise their brand awareness. One thing you could do to benefit both sides is to team up.

It’s also an excellent way for the audience to gain the trust of both parties. If your target audience trusts you, they will believe that the brand that works with you is of the same quality and vice versa.

Carefully choose the brand you will be partnering with. Before the partner begins, make sure you check the reputation of that brand. It is essential the partnership is mutually beneficial to all parties involved.

 

 

Run Ads

To reach a larger portion of your target audience is advertising. You have many options here, depending on whether you want to pay or advertise for free.

 

Paid advertisements

If you decided on paid ads, we recommended using Google Ads, Facebook, or    Instagram.

Facebook and Instagram ads, you can easily launch ads on both social networks at once. To do this, you will need an ad account, which you can make at Facebook Ads Manager.

There you will have an additional guide on how to set up your ads and make them visible on Facebook and Instagram. You can customize everything, from the audience you’re targeting to the ad itself.

Another excellent option for paid ads is social media Influencers. Today influencers are trendy and have great power on the internet.

To find the best influencer for your marketing, you can use websites like influence.io, Upfluence, hypeauditor, and more.

 

Free advertisements

If you are on a limited budget or do not want to invest in ads, we recommend Quora. Quora is a free website where people post questions and answers on various topics.

To best utilize this platform, you should research relevant keywords or hashtags about your topic and niche.

When you find these questions, try to solve them by giving answers that will benefit the reader. Don’t just link your website, but first answer the questions and make some suggestions, and then link your website if they want to learn more about it.

 

Conclusion

Brand awareness is critical for your brand to become popular and for you to increase your revenue. Implementing some or all of the tips we discussed today will get your brand on track. If branding is new to you or none of your ideas are working, contact us today. We can help you tell your story in a way the resonates with your ideal customer.

The post How to Increase Brand Awareness appeared first on Lewis Marketing.

]]>
https://lewismktg.com/how-to-increase-brand-awareness/feed/ 0