Digital Marketing Archives - Lewis Marketing

Social Media for Small Business

Merisa Lewis — Fri, 30 Apr 2021 22:24:59 +0000

Introduction

Social Media may not be the first thing on your mind if you wear multiple hats in your company. Business operations that keep the lights on are always the number one priority—leaving little to no time for social media marketing.

Studies have shown that social media users regularly interact with companies via social media. If a customer can’t get through to tech support, they’ll voice their opinion online.

Social media gets a faster response than waiting in a phone queue for the next available representative when you are frustrated with a company.

You could kill two birds with one stone if you created a couple of social media platforms. This article will provide several suggestions on how to leverage social media for your small business.

1. Find Your People

2. Identify your Customer Journey

For most companies, the ideal customer journey is to reach the intended goal of sales, leads, or driving engagement in one or two steps. Unfortunately, most companies’ customer base is more complex.

Studies have shown that 92 percent of consumers abandon a company’s website without purchasing on their initial visit. Although this seems problematic, this valuable data can be insightful for identifying your customer’s behaviors.

The ideal customer you created for your online persona can now help you build out a Customer Journey. You know this person’s likes and dislikes, which means your website should be able to keep their attention and reach the desired goal.

Suppose you don’t see the results you wanted. In that case, reporting platforms like google analytics can help define the steps in the funnel that your customer goes through.

3. Track Your People

Having difficulty getting the results you want, likely, you don’t have enough data. Tracking and measuring the effectiveness of your social media content is critical to building brand equity.

Without data, you’re just throwing things out, hoping that something will stick. Google Analytics is a free tool that can track every page on your website. It also allows you to create custom metrics for each social media campaign you run.

Once you create a Google Analytics account, Google provides you with step-by-step instructions on adding tracking code to your website.

This information provides insight into how successful a sales promotion is going or if your readership has increased for a particular blog post.

The more you can track and measure, the more you know about who is interacting with your brand. Tracking also gives an insight into which areas of your business are working well and which areas need improvement.

Over time this information can be used if you want to leverage your brand for B2B marketing.

4. Plan Ahead

Now that you have the hard stuff out of the way, it’s time to create content. I’m also glad you’re still reading; this shows your serious about getting this social media thing right for your business.

Creating content may seem like a tall task if you don’t have a creative background, or so you may think. Making your post look pretty is just half the battle. As an industry expert, you have a plethora of knowledge to offer your followers.

Your online persona is an extension of your brand; you want the content to match that. If your company’s ideal customer is a millennial in health and wellness, your content should show that.

The rule of thumb before you start posting on social media is to have a plan.

Create a social media calendar that is two weeks ahead. If you wear multiple hats in your organization, set aside a couple of hours one day of the week to come up with your content. Once you’ve knocked out the schedule, you can go back today to day operational tasks.

Everyone involved with the social media portion of the business must know what’s on the content calendar.

There will be times when social media will take the back seat to more pressing issues, and that’s okay. The goal is to implement a system that will make your job easier and still build your digital presence.

5. Optimize

material will be a hit, and that’s fine. The goal is to optimize through testing your campaign strategies to see what works for your business.

Set a timeframe that you want to test your campaign strategy, then compare and contrast the results to see which posts are performing the best.

If you decide to run paid ads, you can set up the A/B Test. Which will give you insight on which one of your ads or sponsored posts performed the best?

Pro Tip:

Create 2 Ads sets for your A/B Test, run the campaign for a month and see which ad does the best.
Replace the underperforming ad with one from the second set of ads and rerun the campaign.
Once you have the result from that campaign, replace the underperforming ad with the last image and rerun the campaign for one more month.

Conclusion

As a small business, social media is not at the top of the priority list. That doesn’t mean it can’t be an extension of your brand that increases your awareness in the marketplace.

Social media shouldn’t be something that you need to stress over; it can be one of the areas of your personable business.

Digital Marketing will continue to grow, and your business doesn’t want to be last to the party. So, find your people, identify your customer journey, track your people, plan, and optimize.

At this point, you have nothing to lose by creating a couple of social media accounts for your business. If social media still isn’t for you consider hiring a professional within your budget to manage your pages.

Lewis Marketing offers an array of social media package for companies of all sizes.

The post Social Media for Small Business appeared first on Lewis Marketing.

Types of Digital Marketing

Marko Tintor — Mon, 04 Jan 2021 02:34:03 +0000

Introduction

Marketing has advanced over the years, and digital marketing has emerged as a focal point of most marketing budgets. Remember when you had to pass out flyers around town to promote something? We’ve moved past that era, and now digital marketing plays an essential role in getting your message out to your target audience.

The internet continues to be crucial in the marketing space, and in this article, we will explain the different types of digital marketing you can use to take your business to the next level.

Before we explore the types of digital marketing, it would be helpful to learn what it is.

What is Digital Marketing?

Digital marketing utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

Today, digital marketing has a special connection with its customers through various software that tracks precisely what certain people are interested in.

The content itself can vary based on the individual or company, which makes the industry unique.

Let’s look at the different types of digital marketing. Digital marketing utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

Today, digital marketing has a special connection with its customers through various software that tracks precisely what certain people are interested in.

The content itself can vary based on the individual or company, which makes the industry unique.

Let’s look at the different types of digital marketing.

Affiliate Marketing

Affiliate Marketing is performance-based marketing used to recommend products or services
from a different business. You are probably asking how do you make money from that?

It’s very simple when you recommend a product or service and the customer purchases that product using the link you provided, you receive a commission.

There are thousands of affiliate programs you can sign up for to recommend their products. The most famous are Amazon and Clickbank.

Here is a quick summary of how affiliate marketing works:

Sign up

The first thing you should do is sign up for an affiliate program. You have many choices, and every program has different commissions regarding the product you’re trying to sell.

Choose a product/service

If your affiliate program has many services and products, choose the right one for you.

Get the link

The affiliate program will provide you with your unique link, which you will use for advertisement.

Share your link

There are many ways in which you can advertise the affiliate link. You can write a blog and tell people why that product is right, run Facebook ads, share on social media, etc.

Get Paid

The last and best part of it all is to get paid whenever someone clicks on your link and buys the product you’re advertising.

Most affiliate programs are free, but you also have some that are paid. Make sure you always read the terms of conditions before you decide to proceed with an affiliate program. This is important because it details your percentage of commission you’ll earn.

It is important to note that you have no obligation to this product; you are just advertising it. Your only job is to bring the customer to the site and buy the product; everything else is up to your affiliated company.

Content Marketing

Content marketing is mainly about writing and engaging with the audience. By the time you get so

me traffic to your blogs, people will start to trust you and buy what you recommend.

The process when you recommend something on your blog site by describing the product in detail and convincing people that it is a product for them is called content marketing.

Many people love writing and think that it is only necessary for the content they write to be good for advertising. But when they do, they soon realize that it’s not the only thing that matters. It is crucial that the content is of high quality, but other things can also help the blog’s success. Here are some of the essential things in content marketing:

Benefit

You can’t just write a pretty post without any value to the public. The writing must provide the right information and a bit of research. When you are creating content, you should also think about adding value to your ideal customer. How will your content set you apart from your competitors?

SEO

Search Engine Optimization helps you better rank on different search engines like google, bing, and yahoo.

Pictures

Are much more engaging to the viewers when you have a visual presentation of your writing.

Speed

When your site is loading too long, people tend to give up on it. Many factors are happening, but the most common issue is the pictures’ size. You can solve this by resizing and compressing the images you want to publish on your site. The smaller the image size, the faster your site will be.

Social Media Marketing

Social media marketing is one of the most popular channels amongst young influencers, startups, and corporations. Since social networks are flooded with audiences today, this type of marketing can reach great heights.

You can gain popularity on social media in various ways, including displaying your work and success.

Once you build trust on social media, you can start leveraging your brand through advertising and communicating with your target market.

It’s always a good idea to do market research before you start doing an advertising campaign on any social media platform. The goal is to maximize your ad spend to get the best results possible.

It’s always better to build an audience over a more extended period and gain your followers’ trust when doing social media marketing.

Search Engine Marketing

Search engine marketing is very similar to SEO, but it is paid. Through this form of marketing, you pay for placement on different search engines. For example, have you ever googled something, and the first few results have an ad tag, that is, Search Engine Marketing?

This is a bit more demanding because you still have to have already earned money to pay for advertisements. Many people in business invest money in this type of marketing because it is the most effective.

Many people google every day, and just one good and useful advertisement can lead to clicks and purchases.

This is how large companies advertise their services and bring new customers to their site.

Conclusion

As Digital Marketing continues to grow, so does the number of solutions for your business. Each business requires a unique set of digital solutions. Social media may work for your business, but affiliate marketing may not.

We know you’ll make an excellent choice to get your business to the next level. If you need help with any digital marketing services, make sure you contact us at Lewis Marketing.

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