Introduction
Branding your business can either be exciting or a headache? Do you already have an established brand, but your ideal customers don’t recognize it? If you answered yes, you’re in the right place.
Once you’ve done all the fun, creative aspects of branding like picking the colors and designing a logo, you may hit your first roadblock. This article will provide you with some tips to increase your brand awareness.
Create a Brand Identity
An excellent way to increase brand awareness is by creating a brand identity. It doesn’t have to be anything special, but it should be the go-to guide for your business.
Aside from your logo, your brand identity includes the tone of voice, mantra, and overall aesthetics. To create a memorable brand, it has to resonate with your target audience. This can be a challenge in your business’s beginning stages because you may not know what your target market is or who your ideal customer.
Before you bring your business to market, it is essential to research your ideal customer and what they are attracted to. Once the market research is complete, it will make it easier to build a strong brand identity.
You also have to make sure that your differentiation point is clearly defined because you don’t want any confusion with your competitors.
Improve SEO in your Copy Writing
Search Engine Optimization is generally one of the best ways to draw traffic to your site, thus increasing your brand’s awareness—about 70% of people who search for something on google click on the first five sites offered.
If you are in those top 5, many people will likely visit your site, get to know your content and brand.
That is why SEO optimization is essential, and you can improve it in the following ways:
Keywords – insert relevant keywords regarding your niche and topic.
Links – use inbound and outbound links in your articles.
Guest blog posts – create guest blog posts for other websites with your link.
Use alt tags – when you insert media to your site, make sure you specify them with the alt tags so that different search engines could locate your page.
Search engines are susceptible to these things, so you will improve your ranking if you improve your SEO strategy.
Giveaways
When they know nothing about a brand, people often do not want to buy their products or services because they are not sure of the quality. You are probably wondering how they will even know what the quality is when they will not buy?
Do a promotional giveaway of your products so your customers will have a chance to test out your products and services before they commit. Freebies are a great marketing strategy because you can retarget these particular people later.
Aside from that, you’ll be building your brand awareness. If your products are as good as advertised, those who received a freebie may recommend your items to friends and family. This is marketing you don’t have to pay for.
Consider adding a lead magnet to your website that offers your giveaway. Or do a Social media contest that allows you to grow your following and still give a freebie.
Partner with Other Brands
Like you, many other brands also want to raise their brand awareness. One thing you could do to benefit both sides is to team up.
It’s also an excellent way for the audience to gain the trust of both parties. If your target audience trusts you, they will believe that the brand that works with you is of the same quality and vice versa.
Carefully choose the brand you will be partnering with. Before the partner begins, make sure you check the reputation of that brand. It is essential the partnership is mutually beneficial to all parties involved.
Run Ads
To reach a larger portion of your target audience is advertising. You have many options here, depending on whether you want to pay or advertise for free.
Paid advertisements
If you decided on paid ads, we recommended using Google Ads, Facebook, or Instagram.
Facebook and Instagram ads, you can easily launch ads on both social networks at once. To do this, you will need an ad account, which you can make at Facebook Ads Manager.
There you will have an additional guide on how to set up your ads and make them visible on Facebook and Instagram. You can customize everything, from the audience you’re targeting to the ad itself.
Another excellent option for paid ads is social media Influencers. Today influencers are trendy and have great power on the internet.
To find the best influencer for your marketing, you can use websites like influence.io, Upfluence, hypeauditor, and more.
Free advertisements
If you are on a limited budget or do not want to invest in ads, we recommend Quora. Quora is a free website where people post questions and answers on various topics.
To best utilize this platform, you should research relevant keywords or hashtags about your topic and niche.
When you find these questions, try to solve them by giving answers that will benefit the reader. Don’t just link your website, but first answer the questions and make some suggestions, and then link your website if they want to learn more about it.
Conclusion
Brand awareness is critical for your brand to become popular and for you to increase your revenue. Implementing some or all of the tips we discussed today will get your brand on track. If branding is new to you or none of your ideas are working, contact us today. We can help you tell your story in a way the resonates with your ideal customer.
